Communication is one of the most important factors involved in a successful real estate business. One of the best forms of communication in our modern society is the phone call. Think about it; we need to speak to you in order to understand what it is you need. You need to speak to us in order to understand how we intend on helping you. Makes sense, right? Otherwise we are both relying on luck to ensure that we meet our goals. Your home will always be one of the most expensive purchases and sales of your life. Do you really want to rely on luck in either of those situations?
If you agree with the above statement, then we can now say that it is a fact that communication is one of the most if not the most important part of the home selling and buying process. With that being said letâs point out a contradiction that often conflicts with that fact.
Communication is the Key
I could understand if you were a billionaire like Bruce Wayne and had a guy like Alfred to speak for you, but if youâre under the 10-digit income bracket it would be foolish to neglect something that cost you nothing, but can give you everything. Whatâs that you say, communication costs you time? Okay, thatâs true, but with all the technology we have today that statement becomes an excuse.
Between texting, voicemail, Skype, and the tried and true old fashioned phone call, you have no reason to claim that a 10-minute conversation with a real estate expert is a waste of your time. Unless of course you donât really want to sell your home. But, if you do we suggest you make the time. We do.
There is a wise old saying; Communication is the key to success. Do you want success? Thereâs also another wise old saying; Opportunity knocks. Do you want opportunity? If you answered yes to both of those questions, you might like this; If opportunity had the key, would it even have to knock?
âSometimes when we call a home owner/seller we are confronted with a challenging situation. By the time, we call this person has already been inundated with so many calls that they are understandably frustrated. We may get cursed out, hung up on, yelled at, etc. The most common question is, âwhy do I keep getting these calls?â Again, this is understandable and any professional in the business shouldnât take this personally.
At this point the first thing you will want to know is; Does this person still wants to sell their home? Remember they are upset, they may not be thinking rationally, but that doesnât mean theyâve necessarily changed their minds.
This is when communication skills are of the most importance. Talking as well as listening. You see, your average agent will give up when faced with this challenge. Not us. It is our job to help people who need to sell their properties, sell their properties. If youâre in the Real Estate business, do not kid yourself, this is in your job description. This is simple math once again;
Real estate is just like any other business. A large group of people have a need for something, this creates a market. A company offers a product that solves the problem. If said product satisfies someone in the market, then an exchange is completed and a sale is closed. This gets repeated over and over. When demand exceeds supply the market gets flooded with âproblem solversâ.
âWho You Gonna Call?
The product we offer is service. The service; Assisting you with the sale of your home. The word âassistingâ is used because we coordinate with the homeowner/seller to ensure that all parties including us are satisfied in the end. This is almost impossible without communication. When we call that person 10, 20, 30 times itâs not just because we want the listing. We keep calling because you have either confirmed or have not confirmed that you want to sell your home. We provide âCONSISTENT, PERSISTENT, ASSISTANCE. It wouldnât make any sense at all for us to stop trying to contact you unless we are sure that you are 100% sure that you DO NOT want to sell.
Think about it; Is it smarter to hire the guys who gave up on trying to find out what your needs are or the relentless guys who keep calling, texting, and leaving you voicemail's and emails just to find out if you need any assistance? DO you want a quitter or a pushover representing you at the closing table?
There are a lot of agencies out there who are just looking to get your listing so they can use your lawn to promote their own company and agenda. Thatâs not how we choose to build our brand. Our goal is to use CONSISTENT, PERSISTENT, ASSISTANCE to meet the goals of all parties involved in the selling process.
The product we offer is service. The service; Assisting you with the sale of your home. We believe in our product so much that failing to communicate with those in need of assistance is not an option. So, if you are in the New York area and have a home to sell, we may be calling you or you can call us. Remember opportunity doesnât have to knock if it has the key.
âThe best way out is always through.â
â Robert Frost